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Model of Freedom

Managing Mindsets

The Cultural Advantage

Culturele Intelligentie

Multiple Mindsets

Profit, conflict and cultures

A co-production of accredited associates:

Managing Mindsets

Applying the Cultural Advantage in your Business

Mijnd Huijser & Danaë Huijser

Ayn Press, The Netherlands, 2011

Synopsis
Cultural diversity enriches the business world as well as society. Yet, the cultural advantage does not always arise spontaneously. Twelve real-life cases show the bumpy road to better understanding culture’s ways.

The cases are presented by ten cross-cultural experts, whose daily work amounts to managing mindsets. Authors Mijnd Huijser and Danaë Huijser analyse each case, using the highly practical Model of Freedom to interpret cultural behaviour.

Professionals in the international arena, who are involved in change processes, personal growth, conflict resolution, recruitment, social integration or mergers and acquisitions, will benefit from the practitioners’ perspectives in this book.

Contributions by:
Irina Braun, Michael Braun, Ellen Grünefeld, Frieda Kruiderink, Nobuo Nishikawa, Susanne Rieger, Barry Rogers, Hajo Specht, Daniela Yarnold, and Stephan Rey.

Endorsements
- Engaging, inspiring and surprising. Enjoy! -
Dr. Ron Meyer, Professor Corporate Strategy, TiasNimbas Business School, Tilburg, the Netherlands

- This book presses the right button on many issues from which classic cross-cultural theory shies away -
Dr. Jehad Al-Omari, Management Consultant in the Middle East

- A must for all managers in a multinational environment -
Dr. Günther Böllert, Manager Talent Solutions, West Europe 3M Corporation

- Inciting readers to self-reflection and open mindedness -
Remy Mols, Human Resources Manager, Shimano Europe Holding BV

Download the book review by Dr. George F. Simons

Member of the Board of Directors of SIETAR Europe and director of Diversophy.